Where we failed

Every studio shows the wins. These are the ones that did not land. We write them up because the lesson is worth more than the polish, and because you should know who you are hiring.

A repair shop, a referral, and the questions we skipped
Consulting

A repair shop, a referral, and the questions we skipped

A great business that had outgrown word of mouth. A referral we trusted enough to skip the discovery, and our own excitement did the rest.

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Ridesafe
Venture

Ridesafe

We branded it and helped it raise a round. Investors backed the life-saver, the crowd wanted the alarm, and we trusted the people who agreed with us.

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A dazzling data platform, and the question we never asked
Analytics

A dazzling data platform, and the question we never asked

A HORECA analytics platform with breathtaking scope. We fell for the build and never checked the one thing that mattered: where the data came from.

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