TrustedIn
A UK company directory with over a million businesses across 6,900+ locations. TrustedIn helps people find trusted local services, gives every business a profile to own, and backs it with market analysis and research drawn from real data.
The brief
A million businesses to make legible
A directory this size is only useful if people can find the right service, fast.
Worth it for businesses too
Companies needed a reason to care: their own profile, and insight they can't get elsewhere.
Trust in the name
The brand had to earn the word “trusted”: clean, credible, and calm.
What we did
Brand & identity
A calm, credible identity built around one promise: trust.
Directory & search
A search experience that turns a million listings into the right local result, designed and built by us, front to back.
Profiles & market insight
Business profiles, plus market analysis and research articles built on real data.
Our process
1
Discover
We mapped both sides: people searching, and the businesses being found.
2
Position
We set the promise: trusted local services, backed by real data.
3
Identity
We built a brand credible enough to carry the word trusted.
4
Build
We designed the directory, the profiles, and the research experience.
5
Launch
We shipped a platform that serves searchers and businesses alike.
Why we liked this one
TrustedIn is a big, useful idea done well: a directory of over a million UK businesses that has to serve two crowds at once: people searching for a service they can trust, and the companies who want to be found.
The part we enjoyed was giving businesses a real reason to care: their own profile, plus market analysis and research built on actual data. We built a brand and a product calm and credible enough to carry the word “trusted”.
If you have questions about this one, or just want to talk it through, let's talk.
