Siguranța pe Două Roți
A Romanian road-safety campaign for motorcyclists, now in its third edition. Motorcyclists are part of traffic, and safety is everyone's responsibility. We built the brand and the campaign that carries that message, on the road and online.
The brief
A message for everyone
Riders, drivers, pedestrians, and authorities all share the road. The campaign had to reach all of them without pointing fingers.
Serious, not preachy
Safety campaigns go unheard when they lecture. This one had to land with weight and warmth.
Online meets on-the-road
The campaign lives at events and on screens. One identity had to hold both.
What we did
Brand & identity
A bold yellow-and-black identity that stands out in traffic and online.
Campaign website
A site that gathers the mission, the partners, the events, and how to get involved.
Social & participation
A profile-frame tool and social kit that let the community carry the message themselves.
Our process
1
Discover
We got close to the riders, the clubs, and the risk on the road.
2
Position
We built around one line: safety is everyone's responsibility.
3
Identity
We designed a brand loud enough for traffic and clear enough online.
4
Build
We shipped the campaign site and the tools behind it.
5
Rally
We handed the community the assets to spread it themselves.
Why this one matters
Siguranța pe Două Roți is a cause close to us: fewer riders getting hurt, and a road where motorcyclists are seen. The message is simple and human: safety is everyone's responsibility. Our job was to make it loud enough to cut through traffic.
We built a brand and a campaign that riders, drivers, and organisers could all rally behind, plus the tools to let the community spread it themselves. It's now in its third edition, and that continuity is the part we're proudest of.
If you have questions about this one, or just want to talk it through, let's talk.
