Feelter
A data-software studio with an unfair advantage. Feelter spent years aggregating business data across the UK and Europe, then pivoted from selling spreadsheets to building custom software, dashboards, automation, and AI tools, faster than most, because they already have the data others spend months collecting.
The brief
From data seller to software studio
Feelter had pivoted. The brand still read like a data vendor when the business was now a fast, custom software studio.
Prove the unfair advantage
Their edge is real: years of aggregated data. The site had to make that obvious in seconds.
Senior, honest, no fluff
Small team, direct, evidence-first. The brand had to sound like the people, not like an agency.
What we did
Brand & positioning
We repositioned Feelter as data-intelligence builders, with a voice that's plain, senior, and honest.
Website
A site that leads with the story: data first, then software. It gets out of its own way.
Messaging & structure
Products, services, and case studies organised so the advantage lands fast.
Our process
1
Discover
We dug into the pivot, the data, and what actually makes them fast.
2
Position
We landed the line: data intelligence builders, with an unfair advantage.
3
Identity
We built a brand that sounds like a small, senior team, not an agency.
4
Build
We shipped a site that tells the story and shows the work.
5
Launch
We handed them a clear, honest presence to grow into.
Why we liked this one
Feelter is our kind of company: data first, honest to a fault, and allergic to fluff. They started by aggregating business data, realised nobody wanted spreadsheets, and turned that into an unfair advantage. They build custom software fast because they already have what most agencies spend months collecting.
Our job was to make that story land in seconds and give a small, senior team a brand that sounds like them, not like an agency. Working with people who lead with evidence instead of vibes is always a good day.
If you have questions about this one, or just want to talk it through, let's talk.
