Deutsche Schule Bukarest
A German school in Bucharest with several very different audiences to reach. We built landing-page campaigns that spoke to each one on the channel where it pays attention: hype on Instagram, numbers on LinkedIn, community on Facebook, with geotargeting tuning the spend.
The brief
One school, many audiences
Parents, prospective families, and the wider community all wanted different things. One message for all of them would land with none.
Right channel, right tone
Instagram, LinkedIn, and Facebook each reward a different voice. The campaign had to shift tone without losing the school.
Spend that earns its keep
The budget was finite. Every euro had to be pointed at the families most likely to act.
What we did
Segmented landing pages
A landing page built for each audience, with the story, the proof, and the call to action that fit them.
Channel-native campaigns
Instagram for hype, LinkedIn for the numbers, Facebook for community. Same school, three voices.
Geotargeted delivery
We aimed the spend by location so the right families saw the right page at the right time.
Our process
1
Map the audiences
We split the school's audiences and decided what each one needed to hear.
2
Build the pages
We wrote and designed a landing page and campaign set for every segment.
3
Launch
We put the campaign live across Instagram, LinkedIn, and Facebook, with geotargeting on from day one.
4
Follow it
We watched the numbers daily and moved budget toward whatever was working.
5
ROI in three weeks
Within three weeks the campaign had earned back more than it cost, and it kept going from there.
Why this one worked
Deutsche Schule Bukarest is a German school in Bucharest with a real spread of audiences to win over. Instead of one campaign shouting at everyone, we built a page and a voice for each group, put the spend where the right families were, and watched it closely once it went live.
The part we're proud of is the discipline: launch, follow the numbers, move the budget toward what works. Three weeks in, the campaign had earned back more than it cost.
If you have questions about this one, or just want to talk it through, let's talk.
