Arcade · Cabinet 002
Churn Defense
Churn is marching on your MRR. You have a budget, four things that ever worked, and twelve quarters to survive.
What this is
A tower defense about the funnel you already run. The creeps are churn: doubt that builds slowly, rumors that travel fast, competitors that crawl in, ghosting that shrugs off your brand, and the odd budget cut that takes real damage to stop. Every leak costs MRR. Every quarter closed pays budget. The four towers are the four levers every retention plan actually has: publish, retarget, call, and be known.
Yes, the Brand Beacon does no real damage on its own and everyone builds it anyway. That part is not satire, it is just accurate. It slows everything down so the rest of your stack can convert, which is what brand does.
Pixel art: Kenney's Tiny Dungeon, Tiny Town and Tiny Battle packs, CC0, served locally. Sound synthesized in the browser, no audio files.
